SEO and AEO by industry.
The method is the same everywhere. What changes is where the problems hide: templates in ecommerce, rendering in SaaS, PDFs and platforms in B2B, and business profiles for local companies.
EcommerceEcommerce visibility is decided at template level. One change to how product pages are generated reaches every product, which is why most ecommerce work here starts with the data and templates rather than with individual pages.SaaS and softwareSoftware companies often ship marketing sites built like their product: JavaScript-heavy, fast for people and empty for crawlers. The first job is making sure machines receive the content, the second is making sure it describes the product you actually sell.B2B and industrialB2B sites tend to hold deep technical knowledge in places search engines handle badly: PDF libraries, product databases and articles written by engineers. The work is to make that knowledge findable and to connect it to the pages that generate enquiries.Local and multi-location businessesFor a business with a physical location, the Google Business Profile, the location pages and consistent business details decide most local enquiries. Assistants answering near-me questions draw on the same signals.
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