SEO site migrations that keep the rankings and citations you already have
A migration is the moment a site is most likely to lose years of search equity in a week. Migration support maps every URL that earns traffic, carries structured data and internal links across, and monitors the new site until the numbers settle.
Sounds familiar?
- You are redesigning, changing CMS, moving to a headless stack or merging domains
- A previous migration lost traffic and nobody knows which redirects are missing
- Your hosting holds subdomains and folders nobody fully understands
- Pages that already rank currently return 404 errors
What we fix and deliver
- An inventory of every URL with clicks, impressions or links, mapped to its new destination
- Redirect rules for your server or edge platform, tested before launch
- Structured data, canonical and hreflang carried across and validated
- A pre-launch checklist and a post-launch monitoring plan with clear rollback triggers
- Recovery of URLs that still rank but already return errors
How it runs
Fixed fee per migration, priced by URL inventory and the number of platforms involved. How pricing works.
- InventorySearch Console, analytics and crawl data merged into one URL list.
- MappingEvery valuable URL assigned a destination, with no chains.
- Pre-launchStaging checks for redirects, rendering, markup and robots rules.
- Launch and watchDaily checks in the first weeks, then weekly until traffic stabilises.
Related work
B2B software engineering
A software engineering company's one-page site, rebuilt for three languages and eleven markets
A company with more than 100 engineers was represented by a single-page site. It now has dedicated service and solution pages in three languages, a connected schema graph and analytics that respect consent.
B2B distributor, two platforms
An industrial distributor's corporate site and webshop, audited as two entities
A distributor with a corporate site and a webshop on different platforms. The audit found ranking pages returning errors, a webshop with a click problem rather than a ranking problem, and AI referrals already arriving unnoticed.
Start with what is actually wrong
Not sure what is wrong yet?
Run a free check on Website AI Score to see what blocks search engines and AI assistants on your page. Send the report with your brief and the proposal starts from real findings.
Frequently asked
When should SEO be involved in a migration?
Before design decisions are final. URL structure, rendering mode and template content are the decisions that decide whether rankings survive.
How long does traffic take to recover after a migration?
On a well-planned move, most sites settle within a few weeks as search engines recrawl the redirects. Losses that persist beyond that usually trace to unmapped URLs or changed content.
Can you work with our development agency?
Yes. Most migrations run alongside another team. We supply the mapping, rules and checks, and review their staging build.
Further reading
Send the problem. Get a scoped proposal.
Within 24 hours you get a fixed scope, a delivery window and a price, or a short note saying we are not the right agency for it.