SEO and AEO for B2B manufacturers, distributors and engineering firms
B2B sites tend to hold deep technical knowledge in places search engines handle badly: PDF libraries, product databases and articles written by engineers. The work is to make that knowledge findable and to connect it to the pages that generate enquiries.
What usually goes wrong
- A corporate site and a webshop on different platforms describing the company differently
- PDF datasheets attracting most impressions and almost no clicks
- Technical articles that rank but never link to the product or service they explain
- Removed pages that still rank and send buyers to error pages
Services that fit
Related work
B2B distributor, two platforms
An industrial distributor's corporate site and webshop, audited as two entities
A distributor with a corporate site and a webshop on different platforms. The audit found ranking pages returning errors, a webshop with a click problem rather than a ranking problem, and AI referrals already arriving unnoticed.
B2B software engineering
A software engineering company's one-page site, rebuilt for three languages and eleven markets
A company with more than 100 engineers was represented by a single-page site. It now has dedicated service and solution pages in three languages, a connected schema graph and analytics that respect consent.
Ecommerce group, three domains
A three-domain garden retail group, up 120% year on year after seven months
Three ecommerce domains competing with each other, a duplication defect across 466 products and broken ecommerce tracking. Seven months later, Search Console showed 120% year-on-year growth across the group.
Start with a free check
Not sure what is wrong yet?
Run a free check on Website AI Score to see what blocks search engines and AI assistants on your page. Send the report with your brief and the proposal starts from real findings.
Frequently asked
Should we block our PDFs from search?
Usually not. They often carry a large share of impressions. The better fix is giving the most visited ones an HTML page that answers the same question and links to the product.
Can you handle sites in several languages?
Yes, including hreflang and separate markets in structured data.
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