SEO content strategy built from your data, and the system to execute it
Content strategy here starts from what you already have: the archive, the catalogue and the Search Console data. The plan says exactly which articles to write, which existing pages to restructure, how they link to the pages that sell, and ships with tooling so your team can produce to the same standard.
Sounds familiar?
- You publish regularly and traffic does not follow
- Several articles compete for the same query
- Your archive was written for keywords and now needs to work for AI answers
- Writing briefs takes as long as writing the article
What we fix and deliver
- A cluster plan, typically 50 to 100 articles, built from gap analysis against your archive, catalogue and search data
- Cannibalisation map and the resolution for each conflicting pair
- Restructuring of existing articles into question-led sections with verified FAQ blocks
- Internal linking that routes editorial traffic to commercial pages
- A brief generator or article engine configured for your brand, with evidence rules that prevent invented facts
- A scoring model that measures every article on countable signals before and after
How it runs
Fixed fee per plan. Restructuring and production are priced per batch. How pricing works.
- Audit the archiveEvery article scored, clustered and checked for conflicts.
- Find the gapsSearch data, catalogue and competitors compared with what exists.
- PlanPillars, supporting articles, waves and links.
- Equip the teamTemplates, generators and a quality standard.
Related work
Content archive, 138 articles
A 138-article archive restructured for AI answers, measured before and after
A blog with half a million lifetime views was well written but invisible to retrieval: few question-led sections, Word paste debris and stale claims. Every article was restructured and scored on countable signals.
Ecommerce group, three domains
A three-domain garden retail group, up 120% year on year after seven months
Three ecommerce domains competing with each other, a duplication defect across 466 products and broken ecommerce tracking. Seven months later, Search Console showed 120% year-on-year growth across the group.
Ecommerce, educational toys
An educational toys store measured against 23 competitors, page by page
A specialist toy store wanted to know why hypermarkets and marketplaces outranked it on its own brands. The answer came from the raw source code of 23 competitors.
Start with what is actually wrong
Not sure what is wrong yet?
Run a free check on Website AI Score to see what blocks search engines and AI assistants on your page. Send the report with your brief and the proposal starts from real findings.
Frequently asked
Do you write the articles?
Yes, in batches, or your team writes them using the brief generator built for your brand. Both paths follow the same evidence rules.
Do you use AI to write content?
AI is used inside a controlled pipeline with verified inputs and checks. Facts that cannot be verified are marked for review instead of being written in.
Should we delete old articles?
Rarely. Most archives need restructuring, connecting and correcting more than they need rewriting or pruning. Titles and URLs that already earn traffic are kept.
Further reading
Send the problem. Get a scoped proposal.
Within 24 hours you get a fixed scope, a delivery window and a price, or a short note saying we are not the right agency for it.