Tileterra.Solutions

A supplements brand moving into its own store, researched category first

Answer-shaped bridge pages connected to the commercial pages, six months of reporting, and research for a new store built on how the whole category is answered, not only on the brand's own position.

Sector
Direct-to-consumer supplements
Scope
Existing site, then a new six-product store
Status
Research phase in progress

Context

The brand sells supplements through its main site and is launching a dedicated store for six products. The first phase connected the existing commercial pages to answer-shaped entry points. The second is research for the new store's architecture.

What we found

  • Commercial pages had no route from the questions buyers ask before choosing a supplement
  • Research focused on the brand's own position missed how assistants answer the category as a whole

What we did

  • Built an AEO bridge architecture linking answer pages to the commercial pages they support
  • Delivered six months of Search Console analysis and reporting through the change
  • Designed category-first research: 10 to 15 competitors per product, share of voice across several AI assistants, a revenue opportunity model and a funnel benchmark

Result

  • The first product category delivered as the research template and under client review; the remaining five follow once approved

Services used

More work

Own platform, AEO

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42.8 to 75.8Composite score, 8 measured dimensions

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