A supplements brand moving into its own store, researched category first
Answer-shaped bridge pages connected to the commercial pages, six months of reporting, and research for a new store built on how the whole category is answered, not only on the brand's own position.
- Sector
- Direct-to-consumer supplements
- Scope
- Existing site, then a new six-product store
- Status
- Research phase in progress
Context
The brand sells supplements through its main site and is launching a dedicated store for six products. The first phase connected the existing commercial pages to answer-shaped entry points. The second is research for the new store's architecture.
What we found
- Commercial pages had no route from the questions buyers ask before choosing a supplement
- Research focused on the brand's own position missed how assistants answer the category as a whole
What we did
- Built an AEO bridge architecture linking answer pages to the commercial pages they support
- Delivered six months of Search Console analysis and reporting through the change
- Designed category-first research: 10 to 15 competitors per product, share of voice across several AI assistants, a revenue opportunity model and a funnel benchmark
Result
- The first product category delivered as the research template and under client review; the remaining five follow once approved
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