Two local businesses set up to be found before and after opening day
A martial arts academy and a children's activity centre, each with a policy-safe Google Business Profile, a bilingual site with full structured data, and the searches that bring bookings.
- Sector
- Sport and children's activities
- Scope
- Google Business Profile, website, local campaigns
- Languages
- Bulgarian and English
Context
Both businesses opened or relaunched with no online presence beyond a domain. Both needed to be found for local searches quickly, without the profile suspensions that keyword-stuffed names and hurried setups attract.
What we found
- The academy's brand name and legal name differ, a common cause of profile verification problems
- A membership-only model with an entry consultation, which the profile and site had to explain clearly
- The activity centre had run paid social through another agency for months with little to show in bookings
What we did
- Planned a Google Business Profile with no policy risk, matching names to signage and documents
- Built bilingual static sites with connected structured data and llms.txt
- Used the coaches' competition records and credentials as verifiable expertise on the academy site
- Audited the activity centre's paid social and set up a Google search campaign for birthday bookings on a small daily budget
Result
- The activity centre's site, profile guide and search campaign are live; the academy's site is in final review before launch on its own domain
Services used
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